Any nonprofit that is no longer in the startup phase should absolutely be tapping its dedicated donor base to ask them to consider including a bequest in their estate planning. I just ran across the online service FreeWill.com which can help your donors set up a will and at the same time include a bequest in the will to your charity.
Full disclosure: I know nothing more about the service than what I read on their own site. I’ve never used it nor do I know anyone who has. So caveat emptor.
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