Images of wild animals in marketing leads people to believe those animals are thriving in nature

I thought this was an insightful and super important message when it comes to helping save wild animals.

[Marketers have] created highly visible “virtual populations” of these [threatened] animals, which had led us to believe the animals were much more common than they actually are.

Because of this misperception, there is less urgent public pressure to conserve these animals…

[C]ompanies should compensate for this by paying money towards wildlife conservation when they use images of endangered species to promote their brands.